Genesis is practically daring you to trade in your German badge. Formerly known as the Hyundai Genesis the 2017 G80 was one of 2 cars that launched the Genesis brand. And now 4 years later it’s been completely redesigned into a sexier sedan with new engine options and a thoroughly reworked interior. This one is the G80 2.5T RWD Advanced Package priced at $53,725. The full-sized G90 was thoroughly updated for 2020, the compact-sized G70 will be freshened this year, and then there’s this all-new G80; the car that started it all. This Tasman Blue example is the ultimate expression of the brand’s aptly named Athletic Elegance design philosophy because it exudes equal amounts of both traits. The Quad Lamps, the Crest Grille, the mesmerizing 19” alloys; this is one fine looking automobile. Like the entire Genesis lineup, it’s underpinned by a rear-wheel-drive architecture with optional all-wheel drive.

The GV80 is a reality with its concept look very much intact. It’s exciting that I get to drive a first-ever model from a relatively new brand. And though there are some familiar parent company bits in here, this GV80 truly feels like a Genesis and not just a premium-level Hyundai. It’s exhilaratingly fresh in every way and for those who play close enough attention to: 1) Even know what Genesis is? And, 2) Where to find a dealer? Discovering the GV80 will be automotive bliss.
When you drive the GV80 it feels as though you’re behind the wheel of something even more expensive. For instance, the shocks are fed information from the forward-facing camera which previews the road ahead so that the GV80 can preemptively keep the ride comfortable. And even without the noise cancellation feature, this is one quiet SUV. It drives beautifully in all situations backed by an engine that delivers its turbo power with maturity. For $66k, this is very hard to beat.

A SNEAK PEEK AT THE GV80 SUPERBOWL SPOT FEATURING JOHN LEGEND AND CHRISSY TEIGEN AT LAUNCH PARTY FOR THE FIRST-EVER GENESIS GV80 SUV AND FIRST INTERVIEW WITH GENESIS CEO, MARK DEL ROSSO.
The Genesis GV80 sport-utility vehicle debuted in North America for the first time, at a media reveal event held in Miami, Fla. GV80, the first SUV from Genesis, introduces a variety of firsts for the Genesis brand, including responsive electronic control suspension, active road noise cancellation, and an active motion driver’s seat.
“GV80 is our proof of concept that we infuse the spirit of youth and wonder into everything we do,” said Mark Del Rosso, CEO, Genesis Motor North America. “We developed GV80 by looking inward and asking ourselves how Genesis brand DNA could differentiate our very first SUV. I’m overwhelmed by the bench strength at Genesis and what the design, engineering and development teams have accomplished with the GV80.” 

CELEBRATE YOUNG LUXURY | THE FIRST EVER GENESIS GV80 IS HERE

An unforgettable evening of celebration as we wish pompous, old luxury of the past a fond farewell and welcome in Gensis Young Luxury with he exciting reveal of the first-ever Genesis GV80 SUV.
Genesis is ushering in a new, youthful spirit of energy and excitement with a party at Temple House in Miami Beach, Florida. (January 28, 2020)
Hosted by Mark Del Rosso
CEO, Genesis Motor North America

TDN NEWS: Genesis Launches The GV80 – Its First Sport-Utility Vehicle Genesis officially launched GV80, its first sport-utility vehicle. GV80 introduces a variety of firsts for the Genesis brand, including a six-cylinder diesel (Not available in the US Market), electronically…