Genesis Launches The GV80 – Its First Sport-Utility Vehicle

TDN NEWS: Genesis Launches The GV80 – Its First Sport-Utility Vehicle

Genesis officially launched GV80, its first sport-utility vehicle.

GV80 introduces a variety of firsts for the Genesis brand, including a six-cylinder diesel (Not available in the US Market), electronically controlled suspension with road preview, and Road Active Noise Cancellation. The launch event and media test drive took place at the Korea International Exhibition Center (KINTEX) west of Seoul.

“GV80 represents the essence of the innovative spirit of Genesis,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “As we launch GV80, our first luxury flagship SUV, we simultaneously open a new chapter for Genesis.”

The “V” in the GV80 marque represents versatility that only a Genesis SUV can offer. The production GV80 realizes the vision of the GV80 Concept first shown at the 2017 New York International Auto Show.

Athletic Elegance Takes New Shape

The GV80 SUV joins the lineup alongside the G70, G80 and G90 sedans with more than a common thread of design identity. The interior and exterior styling of GV80 was te result of a collaboration between Genesis Design studios located in South Korea, the United States and Germany.

“We enjoyed the challenge to apply ‘Athletic Elegance’ design language to SUV architecture,” said Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group. “The precise proportions and attention to every detail denote that GV80 is authentic to Genesis design principles.”

Signature Genesis design elements are immediately visible on GV80, from every vantage point. The Crest Grille emphasizes gravitas consistent with the positioning of GV80. The Parabolic Line runs smoothly along the side with precise execution, accentuated by power lines above each wheel emphasizing stance and presence. The Quad Lamps, which flank the Crest Grille, are made possible with sophisticated lighting technology.

“The Quad Lamp graphic will become the most recognizable, unique signature of Genesis design, as the simplest of lines communicate a distinct identity,” Donckerwolke said. “Two lines will come to define Genesis.”

The G-Matrix pattern that appears in light fixtures throughout the exterior is inspired by beautiful orchids seen when diamonds are illuminated by light. The pattern also appears on the available 22-inch wheels.

The body structure of GV80 is enhanced with hot-stamped, high-strength steel, as well as lightweight aluminum used on the doors, hood, and tailgate that allow it to achieve competitive curb weight.

Luxury in Space

The interior of GV80 focuses on “the beauty of white space,” characteristic of the elegant South Korean architectural philosophy. The concept of “luxury in space” defines the open feeling of the cabin of GV80, with the G-Matrix pattern as a motif.

“We were able to express a luxurious feel for the interior of GV80 through reductive design and channeling the Korean roots of the Genesis brand,” said SangYup Lee, Senior Vice President, Head of Genesis Design. “The concept of the ‘beauty of white space’ is a hallmark of Korean design.”

The width of the interior of GV80 was emphasized through the design of sleek, thin air vents that run across the passenger compartment. A 14.5-inch, split-screen infotainment display sits front and center atop the dashboard. The number of hard buttons and switches was intentionally kept to a minimum, both for aesthetic purposes and ease of use. In up-level variants, soft materials cover every surface, from the inside of the door handles to the quilted knee pads that line the lower sides of the console.

The ornate center control unit on the center console covers an electronic, shift-by-wire transmission base with dial-style shift. Handwriting recognition through the Genesis Integrated Controller helps users set a destination or enter data without having to operate a keyboard on the navigation screen—simply by using handwritten letters on the writing recognition control system.