MAZDA PREVIEWS MX-5 MIATA CONCEPT AT CHICAGO AUTO SHOW

 

MAZDA PREVIEWS MX-5 MIATA CONCEPT AT CHICAGO AUTO SHOW

Announced in 1989 at the Chicago Auto Show, the first-generation MX-5 Miata drove onto the world stage with the promise of reviving the roadster: a fun-to-drive, lightweight, open-roof sports car for those who loved cars and loved to drive. With more than 949,000 MX-5s sold over the last 26 years, and scoring hundreds of awards around the world, it is safe to say that Mazda’s goal of creating a vehicle tailored for pure driving pleasure has been a success.

This year at the Chicago Auto Show, Mazda will reveal a 2016 MX-5 accessories design concept of the company’s iconic roadster, which will preview what may be in store for those looking to personalize their cars. Also being shown for the first time will be MX-5 merchandise design concepts from Mazda’s upcoming Heritage Collection — three apparel collections inspired by key themes of Mazda’s past, present and future.

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CLICK HERE TO WATCH AUTO CRITIC STEVE HAMMES REVIEW OF THE 2014 MAZDA MX-5 MIATA.