Buick Avenir Concept FIRST LOOK

Buick Avenir Concept FIRST LOOK

Though Buick has been trending to smaller, sportier cars geared towards a more youthful audience, the brand’s storied history includes a number of large, luxurious models.  And now with an eye to the future, Buick presents the Avenir concept, foretelling the direction of an upcoming flagship sedan.

2015-Buick-Avenir-Concept-037At nearly 8” longer than the LaCrosse, the Avenir is underpinned by GM’s Omega rear-wheel drive platform also used in the upcoming Cadillac CT6.  It provides personal seating for 4 and is powered by a next generation V6 engine with cylinder deactivation and stop/start technology.  A 9-speed automatic transmission works through all 4-wheels managed by a driver-selectable suspension system.  Designed to be inviting and comfortable, Buick focused on “rewarding the senses, managing technologies easier and enhancing the feelings of personal space and well-being.”

A push to home integration technologies allows users to access home security cameras or the capability of closing a garage door that was inadvertently left open while a number of USB ports, mobile wireless charging and OnStar 4G LTE with Wi-Fi hotspot highlight the attention to personal connectivity.  Though Buick executives say their current focus is in other segments, they do believe the Avenir “could play a role for the brand someday” and with these looks, the sooner the better.

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