2013 Toyota Prius – Quick Takes
Hybrid drivers like to have fun, too, and so Toyota offers the dealer-installed PLUS Performance accessory package to give the Prius a sporty look and sharper handling. Engineered by Toyota Racing Development (TRD), the package starts with a seven-piece aerodynamic ground effects kit for a lower-profile stance. It’s functional, too, as the custom body kit was designed to reduce the vehicle’s coefficient of drag and therefore help maintain high fuel efficiency.
Introduced with the second-generation Prius 10 years ago and significantly enhanced with lighter, more efficient components for the third-generation model, Toyota’s Hybrid Synergy Drive combines the output of a 1.8-liter Atkinson-cycle, four-cylinder engine with and electric motor. The combined 134 net system horsepower feels even stronger to the driver due to the unique way the system combines the power of the gasoline engine and electric motor.
A 106.3-inch wheelbase helps to give the Prius a smooth ride and the interior room of a midsize sedan. The third-generation Prius’ 0.25 coefficient of drag (Cd) is one of the lowest for any production car, contributing to its outstanding fuel economy. LEDs (light emitting diodes), optional in low beam headlamps and standard in DRLs and tail lamp clusters, help reduce the vehicle’s power consumption. An exhaust heat recirculation system reduces heat waste by warming engine coolant during cold startup, enhancing performance and delivering heat to the cabin more efficiently.
Onboard information and connectivity features live up to the promise of the Prius’ advanced design. The Prius Two grade features a standard Display Audio touch-screen system with a 6.1-inch screen. The AM/FM CD player unit offers MP3/WMA playback capability with six speakers, a USB port for iPod® connectivity, auxiliary input jack, Bluetooth® hands-free phone capability and audio streaming. The display also provides vehicle information and allows the driver to customize vehicle settings.The Prius Three adds navigation and Entune® App Suite, plus an integrated backup camera display, SiriusXM Satellite Radio capability, HD Radio™ with iTunes® Tagging, and advanced voice recognition. The Toyota Entune® App Suite is a collection of popular mobile applications and subscription-free data services. Once a smartphone is paired to the vehicle using Bluetooth wireless technology or a USB cable, Entune® apps are operated using the vehicle’s controls or, for some services, by voice recognition. Entune® offers apps for Bing™, iHeartRadio, MovieTickets.com, OpenTable®, and Pandora®. Entune® data services include a fuel price guide, sports scores, stocks, traffic and weather.Prius Four and Five include that system plus eight JBL® GreenEdge™ speakers and an eight-channel JBL amplifier. GreenEdge technology reduces electric draw on the vehicle, which can help enhance fuel economy. When the Deluxe Solar Roof Package is ordered for the Prius Four, or the Advanced Technology Package on Prius Five, that system is further upgraded with a Head-Up Display and Premium HDD Navigation System, which uses a seven-inch touch-screen with split-screen capability.Safety
An IIHS Top Safety Pick, the Prius is equipped with front and rear side curtain airbags, driver and passenger front seat-mounted side airbags and a driver’s knee airbag.
Active headrests are used in both front seats to help reduce the possibility of whiplash injury in certain types of rear collisions. An Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Traction Control (TRAC), enhanced Vehicle Stability Control (VSC) and the Smart Stop Technology brake-override system make up Toyota’s standard Star Safety System™. A Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. Also available, the Safety Connect telematics system includes automatic collision notification, stolen vehicle locator, emergency assistance button (SOS) and roadside assistance (1-year trial subscription included).
The top-of-line Prius Five model’s Advanced Technology Package includes the Premium HDD Navigation System, plus the Head-Up Display, Dynamic Radar Cruise Control, Pre-Collision System, Lane Keep Assist and Safety Connect. The Pre-Collision System is designed to help reduce crash speed and damage in certain frontal collisions only. It retracts the front seatbelts and applies the brakes in certain conditions when it determines that a frontal crash is unavoidable. Lane Keep Assist is designed to help the driver stay within the center of the lane.
The Prius is built using processes that reduce emissions in every stage of the vehicle lifecycle, from production and driving, through to eventual disposal and dismantling years down the road. Plant-derived, carbon-neutral plastics are used in the seat cushion foam, cowl side trim, inner and outer scuff plates and deck trim cover. Ecological plastic emits less CO2 during the production process than conventional plastic, and it also helps reduce petroleum use.
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles. In applicable states hybrid-related component coverage is 15 years/150,000 miles with the exception of the hybrid battery, which is covered for 10 years/150,000 miles.
The Prius also comes standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.
2013 Toyota Prius start as low as: $28,435.00. MSRP as shown: $33,672.00.