GENESIS GV80 UNVEILED AND SUPERBOWL AD PREVIEW

GENESIS GV80 UNVEILED AND SUPERBOWL AD PREVIEW

A SNEAK PEEK AT THE GV80 SUPERBOWL SPOT FEATURING JOHN LEGEND AND CHRISSY TEIGEN AT LAUNCH

PARTY FOR THE FIRST-EVER GENESIS GV80 SUV AND FIRST INTERVIEW WITH GENESIS CEO, MARK DEL ROSSO.

 

 

 

 

 

CLICK HERE TO WATCH A SNEAK PEEK AT THE GV80 SUPERBOWL SPOT FEATURING JOHN LEGEND AND CHRISSY TEIGEN AT LAUNCH PARTY FOR THE FIRST-EVER GENESIS GV80 SUV AND FIRST INTERVIEW WITH GENESIS CEO, MARK DEL ROSSO.

 

 

CLICK HERE TO WATCH A SNEAK PEEK AT THE GV80 SUPERBOWL SPOT FEATURING JOHN LEGEND AND CHRISSY TEIGEN AT LAUNCH PARTY FOR THE FIRST-EVER GENESIS GV80 SUV AND FIRST INTERVIEW WITH GENESIS CEO, MARK DEL ROSSO.

 

 

CELEBRATE YOUNG LUXURY | THE FIRST EVER GENESIS GV80 IS HERE

 

 

 

 

 

 

An unforgettable evening of celebration as we wish pompous,

 

 

 

 

 

 

old luxury of the past a fond farewell and welcome in Gensis Young Luxury with he exciting reveal of the first-ever Genesis GV80 SUV.

 

 

 

 

 

Genesis is ushering in a new, youthful spirit of energy and excitement

 

 

 

 

 

 

 

with a party at Temple House in Miami Beach, Florida. (January 28, 2020)

 

 

 

 

 

 

Hosted by Mark Del Rosso
CEO, Genesis Motor North America

 

 

 

 

 

CLICK HERE TO WATCH MORE ABOUT THE NEW FIRST EVER GENESIS GV80

 

 

 

 

The Genesis GV80 sport-utility vehicle debuted in North America for the first time, at a media reveal event held in Miami, Fla. GV80, the first SUV from Genesis, introduces a variety of firsts for the Genesis brand, including responsive electronic control suspension, active road noise cancellation, and an active motion driver’s seat.

“GV80 is our proof of concept that we infuse the spirit of youth and wonder into everything we do,” said Mark Del Rosso, CEO, Genesis Motor North America. “We developed GV80 by looking inward and asking ourselves how Genesis brand DNA could differentiate our very first SUV. I’m overwhelmed by the bench strength at Genesis and what the design, engineering and development teams have accomplished with the GV80.”

The North American event follows a global event held in Seoul, South Korea, earlier in January 2020.

“Two weeks ago, we revealed GV80 to the world in our home of Seoul, South Korea, and the response was overwhelming,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “In a few short hours, we received thousands of pre-orders from customers, and this level of enthusiasm is proof to us that we’re on the right track.”

The “V” in the GV80 marque represents versatility that only a Genesis SUV can offer.

The production GV80 realizes the vision of the GV80 Concept first shown at the 2017 New York auto show.

“We enjoyed the challenge of applying our ‘Athletic Elegance’ design language to an SUV architecture,” said Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group. “The precise proportions and attention to every detail denote that GV80 is authentic to Genesis design principles.”

Signature Genesis design elements are immediately visible on the GV80 from every vantage point. The Crest Grille emphasizes gravitas consistent with the positioning of GV80. The Parabolic Line runs smoothly along the side with precise execution, accentuated by power lines above each wheel emphasizing stance and presence. The Quad Lamps, which flank the Crest Grille, are made possible with sophisticated lighting technology.

“The Quad Lamp graphic will become the most recognizable, unique signature of Genesis design, as the simplest of lines communicate a distinct identity,” Donckerwolke said. “Two lines will come to define Genesis.”

“We were able to express a luxurious feel for the interior of GV80 through reductive design and channeling the Korean roots of the Genesis brand,” said SangYup Lee, Senior Vice President, Head of Genesis Design. “The concept of the ‘beauty of white space’ is a hallmark of Korean design.”

The ornate center control unit on the center console covers an electronic, shift-bywire transmission base with dial-style shift. Handwriting recognition through the Genesis Integrated Controller helps users set a destination or enter data without having to operate a keyboard on the navigation screen—simply by using handwritten letters on the writing recognition control system.

GV80 will arrive at retailers in summer 2020.