OnStar AtYourService CONNECTS RETAILERS
SPECIAL REPORT: NEWS FROM CES 2015
OnStar AtYourService Brings Commerce to Connected Cars
At the 2015 Consumer Electronics Show, OnStar will preview AtYourService, a commerce and engagement offering that connects drivers with retailers and merchants on their drive, providing information, convenience and money-saving values tied to their specific destinations. In addition, OnStar advisors can now help locate hotels and book reservations.
AtYourService will roll out in the U.S. and Canada, where OnStar annually receives more than 35 million requests for directions and supports more than 53 million mobile app interactions. Building on these direct connections and adding more daily relevance for subscribers, OnStar has signed initial relationships with partners like Dunkin’ Donuts and Priceline.com.
Digital coupon providers RetailMeNot and Entertainment Book will supply retail and shopping coupons. Parkopedia will serve data for parking nationwide, and Audiobooks.com will supply e-book content to drivers on the road. When a driver requests directions to a point of interest that has an applicable deal or connection to one of its partners, the OnStar advisor can send the special offer from that merchant.
“On the heels of our 4G LTE connectivity launch last year, OnStar will continually roll out powerful, simple ways to bring daily-relevant connected vehicle features like AtYourService to complement our foundation of safety and security technology,” said Mark Lloyd, consumer online officer for OnStar. “We will continue to innovate in ways that make our customers’ time on the road more efficient and more convenient.”
Said Scott Hudler, vice president, Global Consumer Engagement for Dunkin’ Donuts: “We can’t think of a more exciting and targeted way to connect with our guests than when they are in their vehicles looking for a Dunkin’ Donuts restaurant. We’ll bring value to GM drivers while driving those consumers to our stores with instant incentives.”
Also beginning in early 2015, active subscribers with the full-service plan will be able to book a hotel through an OnStar advisor. Partnering with Priceline.com, OnStar advisors can provide information on availability, cost, amenities, and ratings, then book a hotel reservation and send directions to the vehicle.
Subscribers can give advisors the general location where they would like to stay and advisors can select from Priceline’s participating hotels in that area. After booking a hotel, customers receive an email confirmation of their reservation. The service provides a simple way to find on-the-go accommodations while drivers keep their eyes on the road and hands on the wheel. In a pilot program, nine out of 10 subscribers said they would book their last-minute hotel needs through OnStar again.
“We were seeing a growing segment of our business, with Priceline users making same-day reservations for hotels while driving in their cars,” said Randy Schartner, president of The Priceline Partner Network. “Making Priceline hotels available to drivers through OnStar in a safe and secure way is great way for Priceline consumers and GM drivers to become one and the same.”
This new service will continue to grow over time with new capabilities and more partnerships.
“By delivering relevant connections, interactions, offers and services based on our subscribers’ needs, we are laying the foundation for a truly cohesive experience,” said OnStar’s Lloyd. ”Our hope is that OnStar AtYourService will help transform the way businesses and consumers interact in connected vehicles.”