2015 CHRYSLER 300, DODGE CHALLENGER LEAD THEIR SEGMENTS IN J.D. POWER INITIAL QUALITY STUDY

2015 CHRYSLER 300, DODGE CHALLENGER LEAD THEIR SEGMENTS IN J.D. POWER INITIAL QUALITY STUDY

Chrysler 300 is highest-ranking Large Car in quality study
Dodge Challenger leads Midsize Sporty Car segment for second consecutive year, third time in five years
Ram 1500, Chrysler Town & Country rank second for initial quality in their respective segments

The Chrysler brand’s big, bold American sedan – the new 2015 Chrysler 300 – ranks highest among Large Cars in J.D. Power’s 2015 U.S. Initial Quality Study^SM (IQS). For a second consecutive year and for the third time in five years, surveyed owners placed the Dodge Challenger at the top of the Midsize Sporty Car segment in initial quality.

IQS is based on responses from more than 84,000 owners of new 2015 model year vehicles during the first 90 days of ownership. The study asks customers to identify issues with their vehicle’s design, as well as defects.

“This is the first time the Chrysler 300 has ranked highest in the Large Car segment in this quality study,” said Matt Liddane, Vice President – Quality, FCA-North America. “The 300’s class-exclusive technologies, premium appointments and an award-recognized level of quality in this category are catching the eyes of consumers who expect a lot from vehicles in this segment.”

The Chrysler 300 was updated for the 2015 model year and previously ranked among the top three vehicles in the Large Car segment in 2012 and 2013.

The Dodge Challenger was totally updated for the 2015 model year with a new standard eight-speed transmission, all-new interior, exterior updates and new safety technologies. It previously achieved the highest IQS ranking among Midsize Sporty Cars in 2011 and 2014, as well as being named a segment leader in the J.D. Power 2014 U.S. Automotive Performance, Execution and Layout (APEAL) Study^SM.

“The Dodge Challenger has led the Midsize Sporty Car segment in initial quality for the second straight year and for the third time in five years,” Liddane added. “While customers are drawn to the Challenger’s muscle-car styling and performance credentials, its quality helps reinforce customer loyalty.”

The 2015 Ram 1500 and Chrysler Town & Country also performed well in the IQS study, ranking second in the Large Light Duty Pickup and Minivan segments, respectively. The Town & Country previously achieved the highest IQS ranking among minivans in 2011, 2013 and 2014.

The IQS study, now in its 29^th year, is based on a 233-question survey conducted between February and May 2015.

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